Currently, I serve as Director of User Experience at TaxSlayer, where I built the company’s first-ever UX org. I lead cross-functional efforts to define roadmaps, implement A/B testing strategies, improve e-commerce conversion, and implement WCAG 2.2 AAA accessibility standards. My work consistently connects research to measurable improvements—whether through optimizing funnel performance or restructuring entire product architectures to better meet customer needs.
Lead junior designers as we progress projects from discovery to concepting to user testing and ultimately to product launch. Work with business stakeholders from across lines of business's to identify requirements and potential product features. Collaborate and advise with Customer Experience Directors on experience strategy and direction.
Walgreens mobile apps are focused on providing usefulness to retail and pharmacy customers. My role is to architect great experiences for iPhone, iPad & Android that help people get more out of their relationship with Walgreens.
It used to be that when we gave a gift we wrapped in paper and handed it to the person. Givt is a small Toledo startup taking gift giving social.
The Givt founders asked me to help them get the project off ground by helping define their vision of 'gift giving' into a simple user experience.
Peapod.com & Stop & Shop - both owned by AHold - represents two of the most progressive and forward thinking grocers in the United States. As Lead UX designer I created and instilled a set of UX principles that lead a small design team of three people in the creation of a powerful cross channel shopping list application.
Contributing UX team member for multimedia applications for Motorola devices using Android OS. Applications worked on: FM Radio, Music Store, DLNA, HDMI, Music player. Devices these applications were a part of: Atrix, Droid, MotoActv, Droid X.
Assisted in the design and day to day operations of a small e-commerce start up. Helped migrate the company to agile software development process. Worked with business owners to identify and execute marketing plans to attract new customers.
Concepted new product and created wireframes based on user research. Managed ecommerce product from initial beta concept to pay for use e-commerce product. Planned and led cross-departmental meetings to guide the direction of Technical and QA teams. Analyzed product metrics to guide decision-making on new product features.
Developed, managed and maintained day-to-day key client relationships while identifying opportunities for account growth and retention. Managed the budgets for national clients exceeding $3 million annually. Led regular strategic calls with key decision makers to identify areas for growth. Analyzed on-line media metric reporting to identify areas of opportunity. Created successful regional e-mail campaign product for key client.
Managed all aspects of marketing and public relations campaigns for concurrent events while ensuring profitability. Advised on P&L for all event budgets. Responsible for developing event marketing plans including situation analysis and evaluation of all competitive landscapes. Negotiated radio, print, and television advertising for multiple budgets exceeding $500,000 each. Served as on-site corporate spokesperson for all public relations inquiries, customer service issues and event sponsor needs. Proofed and approved all advertising spots and press releases. Managed on-site staff.